I know its been a long time between blog posts but so much has happened in the last year that something had to give and it just happened to be the blog. Thats said we are currently working on a BIG project to create a processing factory for all our meat(s) and products so expect to see more blogs soon (don't worry I am taking lots of photos and notes as we progress) and you can follow our progress via our newsletter.
This blog entry is really a 'SPECIAL ENTRY' which came about when I read a recent report from NZ Pork and then saw an advert on TV for low cost pork sold by 'New Zealand's Butcher - The Mad Butcher.'
I am probably the last person to support intensive pork farms, where ever they are in the world, but I feel that there is a story that needs to be told and perhaps it will be more poignant coming from a farmer who is focused on animal welfare and higher quality meat.
The story starts at the abattoir last week. Whilst dropping off some of our pigs I was talking to the handler and he happened to mention how bad the market for pork was at the moment and how pig kill numbers were low because the company was overstocked with meat. Here at Woodys we can't produce enough to meet demand so I asked him why they couldn't see the meat and the response was blamed on foreign imports. I, like most people, thought this was just an excuse for poor sales practice and that it only affected ham, bacon, sausages and other processed meats but it turns out its 'fresh' meat too and its shamefully true. As it happens a few days later I received a report from NZ Pork (based on NZ Statistical data) showing the level of imports versus locally produced pork. Here is just a small section of the report showing that in 2014 imports exceeded local pork supply and this has subsequently caused local supply to shrink ever since.
So what does this mean? It means that in our continued wish to buy cheaper meat we remove the viability of businesses in our own neighbourhood, the outcome is that businesses collapse (or can't afford to improve) and jobs are lost, perpetuating the need for cheaper food. Over 33% of this pork comes from Spain, where they are heavily subsidised by the European Union and experience far low grain prices that we do (they also have questionable animal welfare beliefs). The total volume of pork imported to New Zealand in April 2017 was 4,303 tonne, up 4.31% from last month and up by 8.18% from the same month last year. Let me repeat 4303 tonnes of overseas pork landing in NZ when our local meat processors cannot sell what they have just killed. This is CRAZY behaviour and in many countries it would be stopped by anti dumping laws.
So is the $6.99 per kg pork in the Mad Butcher is from Spain? Not necessarily, it might be from NZ but it is only that price because of the flood of product from overseas. The point is that we should start to be more vigilant about where our food comes from and not just how much it costs. ALWAYS ask where does this meat come from, always look for the country of origin and if its not on the packaging DO NOT BUY IT. And if it says (as bacon often does) 'made from local and imported ingredients) then you can be damn sure that the meat is from overseas and the only local ingredient is probably the Manuka smoke.
I want to make it clear that you should NOT be buying cheap pork from intensive farms (or freedom farms), we can only change the industry if we support free range farmers who are trying to put animal welfare first. But if you really feel the need to buy massive chunks of cheap protein then PLEASE buy NZ born and raised meat, not only will this help to reduce the imports it will create (or at least save) NZ jobs.
Sub note on pricing: Our grower pigs live for nine months outdoors, until they are about 65-70kg. Each day they are fed 1kg of specially formulated pig feed each feed (two feeds per day). Each kg of food is about $0.80. If you do the maths you will see that our pigs cost more that $6.99 per kg (not including all the other cost involved in running a farm and a business.) Intensive pigs are not able to move much so burn off very little food and subsequently gain weight faster, they therefore only live for 4-5 months. Regardless of this you can see that $6.99 per kg is NOT the real price of these animals.
This particular blog is specifically to thank my loyal customers and to share some of the many excellent responses that we received from our recent customer survey, and if you have not yet taken the survey you can do so HERE.
Last week we sent out a survey mainly for two reasons. I have come to the conclusion that simply growing pigs and selling the meat is not a sustainable business, after fixed cost are deducted (almost 70% of which is pig feed) the rest of the money we receive from sales goes on farm and vehicle upkeep. To make it even worse I cannot run the farm, sales, website, marketing and meat production alone but finances mean that I can't afford to hire anyone either, I believe this is called catch 22.
The answers are, of course, to reduce costs and/or increase sales revenue. Our main costs have reduced slightly as we have found a new feed supplier who has managed to get us down from 70c to 65c per kg, however to counter this the pigs have increased and we are now getting through 230kg per day, or nearly 7 tonnes per month. Butchery and processing costs vary but are mainly stable.
This leaves increasing our sales. To do this we either put the prices up (we are cheaper than most Freedom Farmed products), we start producing more artisan products like charcuterie or we find products that we can sell to complement our own products and meet our ethical standards. And it was with these questions in mind that I produced the survey.
We sent our survey out to our newsletter list, our Facebook friends and twitter followers and were very pleased that so many people took the time to answer the questions. I was even more please to see a lot of really excellent and useful comments (and some not so useful - luckily the survey is completely anonymous)
Having received these great responses I thought I would take some of the more regular questions and give you some answers. Once again thanks for the questions, ideas and comments. Here we go:
We want more frequent shipping days and not sold out so often?
Absolutely, so do I. The problem is that we don't have enough pigs for that. Our pigs take eight months to grow to the right size (slower in winter) as opposed to intensive pigs that get to weight in just 5-6 months. We are now supplying over 600kg a month but we know we need more. Because of this I am soon starting an approval and audit scheme for other free range farmers to grow and fatten pigs for Woody's Farm to sell. Don't worry the pigs will have the same care and freedoms that ours have and will be processed by our butchers to ensure continuity.
We want to see your products at more famers markets or in retail?
I love going to the farmers markets and meeting customers but it takes a whole day and the farm suffers as a result of this, the reality is that when I am off the farm the pigs are not getting fed and the work not getting done. Because of this I have had to scale back the amount of markets to one per month however I have been considering employing someone to attend the markets fro me and this might be the answer for 2017. As for retail markets we have been talking to some big retailers, like Moore Wilson, but we will have to consider their margins and the quantities they need on a regular basis. At the moment I am considering a product range specifically just for them (and potentially others in the future).
Can we come and visit the farm?
When I started the farm I wanted everyone to be able to visit the farm, I wanted to show people how we farm and educate children on where bacon and sausages come from. The reality however has been that a lack of manpower and facilities (in case of rain) has made this very difficult to arrange. That said we are planning to have an open day later in the year when the weather is a bit dryer. This open day will be limited to a small number of visitors (as a trial) and we will be charging a small fee for the staffing and facilities I will need to hire for the day.
Additionally I will be holding a more detailed course for people who are interested in small scale pig farming. At this stage I hope to hold this late 2016 or early 2017 depending on when I can get the information together for the course.
Why can't I buy individual items, not packs?
I do understand that this is frustrating but it is based on three major factors, the first is that my IT skills have not yet risen to the challenge, secondly the boxes that we use to despatch the goods need to be over 50% full and so we have calculated that their must be a minimum of 6 items in the box. Finally the reality is that all the meat we currently sell comes from a pig that we have slaughtered, unlike a butcher we can't just buy a loin or a leg, we have to use the whole pig so by mixing the packs I can be sure that every bit of the pig gets sold. Supermarkets have made us think that we only have to eat what we want but we hate waste and so we have to sell the whole pig, its called sustainable eating.
All of that said, as we get bigger we will find that we can be more flexible and rest assured our website will become more flexible in the future, I'm working on it now.
Do you have a farm shop we can visit?
We do have a shop on site but we don't have opening hours because I can't guarantee when I will be available to take customers. At our shop all the stock is frozen and normally held for farmers markets. However if you do what to come to the shop email me on info@woodysfarm.co.nz with your preferred day and if I can find enough customers for that day I will open the shop. If you have already ordered from the website and collected meat you will know that we are very flexible.
Can you give us advise on having our own pigs?
As per my blog I have enjoyed being very open about what I do and how. However as time has gone on the number of emails we get asking for help has increased and I am now unable to reply to them without incurring costs (lost time etc). In addition to this some of the help that we offered to others in the early days has been used to set up competing business which have copied us (even the format of their website). Therefore I have just started up a side business for consulting on matters related to pig farming, business start-up and even website management. If this is of interest to you then please email me for more details at info@woodysfarm.co.nz.
Finally we asked you what would you think about us supplying other products online and the answers were very interesting. During the last three years I have met and talked to lots of like minded farmers and producers and I think it would be great for me to share these suppliers products with my customers. I wanted to know wether you would be happy to buy other products that were not made/grown on Woody's Farm, here was the response
I was really pleased that 65% of people would like us to produce Charcuterie and 28% wanted other pork based products, this is something that we can make out of our own meat and I have recently started to look into this side of the business. More to follow. What was even more interesting is that 37% of respondents would be happy buying other meat products from us, once again this is something I have been wanting to introduce and have started talking to specialist farmers about building this into our business.
Bye for now!
As always it has been far too long since my last blog post. The unfortunate thing about blogs is that they are so exciting at the start of a journey, you just want to tell the world about your great idea and what you plan to do....then the reality sets in and the work piles on top of you and you realise that its not all roses and the hard work wears you down. You realise that you don't want to tell the world how tough it is and how you just don't have the time to sit at a computer and type something that reminds you of your struggles. Then the nail in the coffin comes when you realise that not only does your blog not provide an income it actively helps others to learn from your mistakes and create competing businesses.
All that aside, lets start with a thank you that I have been promising for years. I have been planning for a long time to implement a loyalty scheme and also to offer a reward for recommending a friend. Like everything it seemed simple but actually became very complicated to implement on the website. I am please to say that at long last perseverance has paid out and I am very pleased to announce the launch of the Woody's Farm loyalty programme called Porky Points.
Its been busy on the farm since the flood. Not only has there been lots of fencing to be done we have also changed our structure for feeding, sorting and weaning the grower pigs, in addition to this we have also had eight litters in two months and increased the breeding herd to 22 sows.
Whilst we have been busy many of you might have also noticed that we have been absent from the markets, the cafes and the restaurants. Our disappearance from the outside world is due to, what I shall now call, the great sales conundrum (or GSC), brought about by a lack of good free range pork producers and a plethora of supportive customers.
The GSC is basically an over demand of product and whilst I know I am lucky to be in that situation I really don't like letting people down, turning down opportunities or being sporadic in supply. In order to explain my conundrum in more detail I thought I might outline all the potential sales channels that we have, each with their own pros and cons and then I thought it might be nice for you all to give me some advice and feedback, via a comment on here or on Facebook.
Farmers Markets.
When we started the business we always planned to attend farmers markets, we chose Fielding and Thorndon because they appeared to be authentic grower markets. Unfortunately as time went on we found ourselves competing with a butcher from Wellington in Fielding and a general retailer selling meat from the store in Hawkes Bay at the Thorndon market. Despite this I really enjoy the markets, I get to meet a great deal of lovely customers and characters, I get direct feedback and its a great opportunity to grow business opportunities. I have also been able to try lots of different cuts of meat to see what sells best and showcase the quality of the meat. On the downside the markets take three days of valuable time on the farm, a day to prepare and two days at the markets, and the success of the day is very dependant on the weather. Financially the markets work for us because we sell direct to our customers and the only extra costs are the market fees and the fuel.
We had always planned to sell product via the website but we never had enough stock to attend the markets and sell online. The flood changed all that when we were unable to get to the markets and had a trailer full of meat to sell. We thought it best to trial online sales and managed to sell out in 49 mins. After that first trial we continued attending the markets and also selling small quantities of meat packs online. In August we took a break from sales to focus on the farm and came back in September with a greater focus on the online side of the business. The packs have been selling very well, I have enjoyed the customer feedback from all over the country and without any middle men we make a full margin (less the costs of sales). Obviously it takes a day to prepare and pack and we worry about the delivery arriving fresh but so far all has gone well and we have successfully delivered over 800 packets of bacon and sausages. I do miss getting to meet my customers face to face but the gain in time on the farm is, at this point, much needed.
Restaurants and Cafes.
I love working with the owners and chefs of restaurant and cafes. These are the people that challenge the preparation of food and have the experience to truly grade the quality of our meat against others, it is their feedback that helps me to provide better quality product to everyone. I have been lucky to work with some excellent restaurants who have respected the way we grow our meat and promoted Woody's to their customers. But, with only limited stocks at the moment, we have to manage our profitability and therefore we focus on our direct sales via the markets or online. This means that we are not able to supply the chefs on a regular enough basis, or large enough quality, and will often loose out on opportunities. My goal is to be able to work regularly with a small number of restaurants around the country as soon as our stock levels rise.
Speciality retailers.
Without a doubt the best way to promote your product and your brand is to have product in front of customers all the time. Unfortunately markets are only once a week and selling online relies on customers to find you, not the other way around. Putting product on the shelves in speciality stores who promote quality, niche products associates our brand with theirs and encourages sales on a daily basis. The downside is again that retailers also need to make money, to pay their associated costs, and with limited stock we simply cannot afford to be on too many of those shelves. Additionally, whilst speciality retailers are very good at explaining to their customers about the provenance of the food they sell we, as the grower, do not get to talk direct to our customers, something that I think is very important.
Supermarkets.
In my previous life as a consumer electronics executive I spent a lot of time selling to supermarkets. Unfortunately supermarkets have all of the bad elements of speciality retailers with none of the good elements. They are not willing to take the time to talk about provenance, they do not fairly share profitability and over time they gradually reduce the value of your product in the consumers eyes, normally by heavy and unwarranted discounting. Any farmer who works with the supermarkets knows that the vanity of a high turnover of stock is not a replacement for the low profitability. Of course nationwide exposure and a single point of delivery is attractive to some, but not us.
Having broken down the pros and cons of all our potential retail outlets I am keen to hear what you think we should do, and who we should focus on. At the moment our limited stocks means that we can only afford to concentrate on the markets and online store but we hope to be able to continue supporting the restaurants, cafes and small speciality stores that we currently sell too. Moreover the chiller trailer is currently out of action so we have to concentrate on online sales until some work has been carried out on the trailer, when that is fixed we intend to attend one market a months and sell online twice a month. Maybe one day we will have greater exposure across the country.
As many of you will know the night of the 19th June was a very wet one for much of New Zealand. Here in the Manawatu we were hit very hard by the run off from the Tararua Ranges. Our farm is split in two by the Waikawa stream, a normally calm babbling brook that you can wade through in gumboots. On the night of the 19th the water level rose to almost 2.5m, breaking the councils measuring system in the process, and the flow peaked at over 200,000 litres per second (on average it is normally around 500l/s). The noise all over the farm was deafening and, it was scary. The day started early at 5:30am with preparations for Feilding Farmers Market at 8am. At 6:45 I left for the market and whilst the weather was far from enjoyable I had a great day with lots of new and old customers dropping by. We had been warned about the rainfall but standing in the town square it looked like the forecasters had been a little overly cautious, the showers were interspersed with sun and did not feel like flood levels of water.
The weather forecast for 19th June, watch for flooding they said...It wasn't until I left the markets at about 2pm that I started to see the volume of water that was starting to build up in the paddocks and roadways on the journey home from Feilding through Sanson and into Levin. As I drove through the puddles the tension regarding what I would find back on the farm had started to build. Turning into the driveway I could already see the Waikawa stream was high and loud as the water crashed into the banks. After any market I am tired and frankly want to sit down and have a beer but as always I have a number of food and farm related jobs that have to be carried out. I counted the remaining meat, loaded the fridges, filled in my paperwork and got changed into my farm gear in order to head out to feed the pigs. I filled up the feed buckets and headed out to check on the grower pigs who live in the paddock closest to the Waikawa stream. By now it was about 3:30pm, the rain was still falling hard and the paddocks were very wet, but the stream was no higher than I had seen it before and the water seemed to be draining freely via the drainage ditches that the previous owners of our farm had, poorly, installed. Feeling a little calmer about the situation I went back home to check the forecast, the councils data for the stream and eat some lunch. [gallery type="square" columns="2" size="medium" ids="672,671"] The rain continued, hard. My stress levels continued to build. Every couple of hours I headed out into the farm to look at the stream and check on the paddock with the grower pigs. 5pm, 7pm, 8:30pm, the water was rising but seemed manageable. The drainage ditch was now flowing over the track into paddock and would make moving the pigs to higher ground difficult but not impossible. Night had fallen and it was getting hard to see the real situation, at 9:30 I headed out again to look at the paddock and found that the water had risen further, the pigs were not in danger but if this carried on I was in real trouble of endangering life unless i did something. At times like this the first thing you need is moral support, with my mind racing at a thousand thoughts per second I was running the risk of becoming too overwhelmed to actually do anything. At 10pm Claire asked me to take her down to the paddock so she could see the situation herself. It wasn't until the next day that I realised that the river had actually peaked at 10:20 and broken the banks at the end of the paddock, as Claire and I arrived we were faced with total carnage as the river made a horseshoe type flow across the paddock cutting it off from the farm. The paddock track was impassable, the drainage ditch had overflowed and the water running over the track was almost waist deep. We could see the pigs in the first section of the paddock, all huddling in their ark shaped house completely surrounded by water, they had no higher ground to get too. It was a terrible sight and both Claire and I had to take a moment to calm ourselves. We decided to go back up to the house and try and call Russell who used to farm all the land around this neighbourhood, we thought he would surely be able to make some suggestions (we later found out he was in Fiji on holiday). Meanwhile I set out in the dark to the DOC campground which backs onto our paddock to see if I could get to the pigs from the other direction.
It was dark so the image is not very clear but at 11pm this 'river' was actually the farm track into the paddock (thats my car parked on higher ground). And those rope like things are the high tensile fences being swept away, the pigs are in the paddock on the right.[/caption] Pulling into the campground the sitting water was everywhere. I got out the car and made my way to the fence line, it looked like I could get through and get to the pigs, my plan was to cut some fences and let the pigs get to slightly higher ground in other sections of the paddock. As I walked towards the paddock a quad bike pulled into the campground, thinking it was Russell and at the same time finding the whole darkness, headlamp and roaring river thing a little creepy I headed back to my car. The quad was being driver by Brad, another neighbour, he offered to take me over to the fence line on the quad, I jumped on. We both climbed over the fence and went to look at the pigs. Water was everywhere, at least 12" deep, but much of the paddock was above the waterline and most of the pigs were at no risk, we kept walking over to the first section that Claire and I had seen underwater about half an hour ago. It looked like the water had receded a little but you couldn't tell what was likely to happen. Having spent weeks putting electric fences all over the paddock splitting the land into smaller sections for rotation of the pigs I now knew that the only thing I could do was cut the fences and hope the pigs worked out the best places to be. Soaking wet Brad and I jumped back onto the quad and headed for my car. Back at home Claire had been unable to get hold of Russell and I simply didn't know if the water was rising or falling, it was now about midnight and we had no option than to call around and get help. Our friends in Otaki couldn't get through, the highway was cut off just outside Otaki by a stream crossing the road and the Waikawa had actually washed away the highway just north of Manakau meaning that we were also cut off from Levin, isolated in both directions. Our only option was the neighbours and what followed was nothing short of a miracle of logistics by Claire. Whilst the names will mean nothing to you just marvel at the organisation as we rallied the neighbours at midnight
I started Woody's Free Range Farm with animal husbandry and welfare as my number one concern but after 18 months the reality of farming, just like any industry, is that money comes a very close second. Just like any startup business, we are very reliant on much bigger businesses who will only give us a fair go if we have a good cashflow position and pay our bills regularly, companies like abattoirs, butchers, feed mills and courrier companies. For every person that dreams of giving up the corporate world and starting a small farm (or even worse a pig farm) there will be many more who tried it and failed when they realised it was eating away at savings and, rather than providing an outdoor lifestyle, it actually tied them to the farm every single day of the year. Choosing farming as a new career is not an easy path to take and I believe that the key to making it work for me has been a mixture of stubbornness, competitiveness and being a control freak. However all of those 'admirable' qualities aside the main reason the farm is still going and the business improving is because of the savings that I had before we started the farm. Farming is expensive. Aside from the cash flow issues of feeding animals for eight months before being able to take any produce to market there are also the capital costs of simply running a farm. We are lucky enough to have eighty acres of land but with it comes an obligation to look after the land, and with that comes costs. We have to pay the mortgage, rates, earthworks, farm structures, vehicles and water reticulation. All these expenses need to be paid and with only, at this stage, six pigs to sell a month we simply can't rely on just that income alone. Our largest ongoing cost is animal feed. In order to ensure the consistent quality of our meat we buy in a special feed formula for our grower pigs and another specific feed for the breeding herd. We do supplement this with used brewers grain which we collect for free from The Garage Project in Wellington but this is just a 'filler feed' and does not replace the professionally designed feed formula that the pigs get fed. Each and every day our pigs get fed at least 1kg of feed per animal per meal, and have two meals a day. On average a kilo of feed costs $0.83 per kg, this soon adds up depending on the number of pigs on the farm. At the moment we have 57 growers, 20 sows and 3 boars all eating 2kg of feed per day - thats a total of 160kg of feed or $132.80 per day.
On the other side of the coin our income has, up till now, almost exclusively come from the sale of meat at farmers markets and through restaurants and cafe's. We are small and can't meet demand but since the beginning of this year we have taken 32 pigs to the abattoir and sold 2403 packets of meat, this equates to 1239kg of pork including 5425 sausages and 233kg of bacon and ham. We have been lucky in that we have had no problems selling our products but our sales methods are also very time consuming and mean that I get to spend less time on the farm when I need to be at the markets or collecting the meat from the butchers. Our prices are closely matched to retail prices. We are obviously more expensive that intensively reared meat but I have always tried to keep the prices at a level that most people can afford, if only for a special event. Our bacon is often cheaper that the Free Farmed versions for sale in the supermarket and always cheaper than the products available in high end stores such as Moore Wilson and Commonsence Organics, this is because we are the producer and there are no middle men or retail margins to be paid. Our goal is to be able to supply you with excellent meat products are reasonable prices, and by making a purchase you are 100% supporting us the growers. Despite all this the reality is that we are currently not growing enough pigs to make enough money to run the business in the black. We simply need to breed more pigs and with this will bring the economies of scale that will make the farm a viable business. I write this blog not to complain or to plead poverty but rather to ensure that anyone with an interest in a similar lifestyle understands that it will take time and during that time you will need savings, a great deal of will power and probably most important...a very supportive partner.
Gordon (at the back getting a scratch) with his girls.[/caption] Despite giving the sows at least 25 days with the boars it is still important to be able to tell when the pig comes on heat. There are normally physical signs to help to identify this and most pig farmers will also tell you that if you push the sow from behind and she refuses to move then she is very likely to be on heat. The problem with both of these methods is that they are open to interpretation and can sometimes be unreliable. Unfortunately the cost of an ultrasound machine is simply too much for us to buy so we have to use the old methods of checking for signs of heat and being patient. In most cases I have been lucky and the pigs have all been pregnant first time but as we get busier its more difficult to leave the sows with the boars for longer and not all sows come on heat in the same way, making it difficult to know if they are pregnant or not. Recently we have had a few failed attempts and this can have a real effect on business plans because we are suddenly ten pigs down on expectations. The first sow to let us down was Martha. Martha is a very Large Black who came as a package deal with two registered rare breed Berkshires, unfortunately, after living with a boar for months, she simply did not come on heat and could not get pregnant. I had two options but given the complications of slaughtering a 250kg sow, the abattoir will not take pigs over 80kg and I cannot sell the meat if we home kill her, she has escaped culling and has become our companion sow who will keep any lonely boar company whilst they are not in service. 
Martha, the Large Black companion pig.[/caption] The second sow to fail to get pregnant was more of a surprise to me, she is a registered Berkshire and had originally arrived on the farm already in litter, she was a good mum with 11 piglets but second time around she failed to come on heat and I suspect it was because of a hip/leg injury making her unsuitable for mating. Jennifer is a typical example of an untypical pig. she is difficult to tell when on heat, there are very little outward signs and she is so stubborn she will refuse, when pushed, to move if on heat or not. I waited with in trepidation and baited breath as the 15th May approached and passed, it was obvious that she was not pregnant but being a big pig I still had some hope that she was simply not showing. However its now 20 days after her litter was due and whilst she has proven to be a great companion to Ruth, who had a litter at the beginning of May, she will soon be put back to the boar and I will be watching very closely this time. Its a sad fact of life on the farm that all the animals on the farm need to provide a return, we simply cannot afford to become a rescue home to old animals which continue to cost us $2 per day in feed. Let us all keep our fingers crossed that Jennifer delivers us a litter soon. After 18 months on the farm I have learnt a lot about pigs but I still need to become better at recognising the pigs heat cycles, planning the mating and ensuring the pigs are pregnant after being moved out from the boars. Its all part of the learning experience and I have quickly learnt, to my detriment, that planning the breeding is the most important part of the business because when I get it wrong it results in a shortage of stock to sell eight months down the line. This is actually the biggest difference between my old career in Consumer Electronics and my new career as a farmer, whereas I used to be able to quickly increase supply by buying more products I now have to plan eights months in advance to meet my customers demands, and if I get it wrong we have nothing to sell.
Me inspecting the herd on day one.[/caption]
When I look back at the pictures of me surrounded by those motley coloured pigs, pink buckets in hand and a small pile of feed bags I am amazed by the growth that has happened. If we just look at the numbers on the 11th December 2013 we had a total of nine piglets on the farm, as of today, 11th January 2015, we now have a herd consisting of:
A panoramic photo of the breeding herd paddock after 1 year of farming. At roughly 12 acres the herd have about 1 acre per paddock and normally house two Sows per paddock[/caption]
After a few months of breeding herd preparations and feeding the 'bought in' growers we were greeted by a barrage of piglets in May, starting with Paula on the 1st May, then Marigold, then Jennifer and finally Clarissa squeezing into the month on the 31st May. The following month the month important of our litters was born, our first son, Fred. The numbers on the farm were building quickly.
That same month was our first time at the Farmers Markets. My fear of meeting customers and selling on the street was eclipsed by my fear of driving, parking and reversing with a chiller trailer attached. I had never towed a trailer before and had never been to either of the markets to scope out the trailer driving skills needed. It seems like such a funny thing to have been worried so about now that I look back, but at the time it kept me awake at night.
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Our first market day. Both Claire and I manning the stand[/caption]
The markets went well. I enjoyed them on that first day and I still enjoy them just as much after neary a year. I like meeting the people that eat and enjoy our meat and I also like to be able to talk about our farm and why we do what we do. The markets were also our greatest marketing venues, we met restaurant owners, chefs, foodies, blog writers and eventually in the middle of the year a producer from the iconic TVNZ Country Calendar.
As the year went on I scoured the country looking for breeding stock. We had pigs arrive on the farm from Gore, Masterton, Featherston, Feilding, Levin and the Hawkes Bay. By the time the Country Calendar cameras arrived we had become a fully fledged (but still small scale) pig farm. The show explored our reasons for the farm, our plans for the future and ourselves. It was a most enjoyable experience.
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Feeding pigs brewers grain whilst standing on the back of a ute with a camera crew, just another day...[/caption]
As the year came to a close the focus switched entirely to the production and supply of the Christmas hams. With such a large amount of produce being sold in one month it very quickly became apparent that the Christmas hams are actually the make or break of a pig farmer and no mistakes could be made. Not wanting to let anyone down we launched the sale of hams on our website, pay a deposit and secure your ham. Within just two days 80% of our hams were sold. What followed was a frantic plethora of spreadsheets with names and collection points, final prices and preferences for sizes. It was our first year and we had a lot to organise and learn. We bought boxes, labels, sticker and bags and I spent a great deal of time trying to get it 100%. Of course I didn't manage to achieve 100% satisfaction but we were pretty close and we learnt from our mistakes, bring on next year.
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Twenty Fourteen was a year of arrivals, markets, deaths, piglets, births, trips to the abattoir, fencing, water reticulation, weddings, family, Woody catching his first rat, Fred eating his first meal, damaging cars, fixing cars, floods, cameras, building houses, meeting customers and much, much more.
I wonder what Twenty Fifteen will bring?
Isn't that door supposed to be the other way up?[/caption]
In the extreme weather the task of tying a strap to the skids and using the car to put the 500kg hut up the right way is frustrating to say the least, but as I started to right the hut another plume of smoke arose from the dusty ground in the distance. That morning I watched three half tonne houses being flipped by the unusual SW wind and as the rains poured down I battled the inquisitive 200kg sows as I righted them. Farming is a complicated career, a career that really needs you to be prepared for anything, a jack of all trades. You may think that today you will just feed the pigs and undertake some general tasks but the weather, the electrics, the water or maybe the animals will have different ideas.
THE PRODUCTS
With the weather battering the farm I took the opportunity to investigate some new products. Ever since I started my journey to farming I wanted to produce specialist meats like long cured hams, prosciutto and pancetta but with the MPI rules I am not able to do this myself so I had been looking for a like minded producer who could do it for me. After just a few conversations with Gabriel at Big Bad Wolf I knew I had found the right partner. Big Bad Wolf is a gourmet charcuterie based in Wellington and they were excited to work on some projects with Woody's meat. Our first project was the ultimate in paleo, tasty and efficient snacks - the pork scratchings (or crackling to those who don't know). Pork crackling is simple to make, just take pork skin (with a little bit of fat) and slow cook it under the expert supervision of Big Bad Wolf, the results are these bags of salty goodness (nicely displayed in a case created from the off-cuts of a pig ark):
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'Woody's by the Wolf, paleo pork scratchings'[/caption]
Our second 'Woody's by the Wolf' project will be dry cured pancetta. This slow dried cut of Berkshire belly has been marinating for over a month in a mixture of fresh herbs including juniper and bay and is sliced extra thin. It can be eaten raw but we recommend you either gently fry (without extra oil) and simply serve as a crunchy snack or use as an ingredient in any meal from a pasta dish to an wrapped chicken breast. More on this delicacy in a few weeks when we have sliced and packaged it.
Collaborations with other like minded companies are not only enjoyable they also help to make the most of our limited stock by producing extra special artisan products and also help with cash flow as our meat stocks fluctuate month by month. In addition to working with Big Bad Wolf we have also started working with a local boutique company to produce a range of Woody's marinades made from organically grown NZ fresh fruit specifically to enhance the flavour of our meats and create instant meals. Pork is a diverse meat and it works well with fruit, we have all experienced pork chops with apple sauce but what about belly slices in plum marinade or adding a citrus glaze to a scotch pork roast. If you have any fruity ideas why not drop me a line and in the meantime I hope to be able to share with you our product range in a month.
THE SUPPORTERS
I realise that I spend most of my time apologising for not having enough stock and I am also aware that unless we grow the farm quickly we will not be able to run a sustainable business. Its one thing to sell out but another to let good customers down. However I have been very pleased by the support and interest that we have received from our customers at the markets and various restaurants/cafes and butchers. One such restaurant that has chosen to help support us is La Boca Loca. Lucas is 'el jefe' at La Boca Loca and has a stall next to me at Hill St Farmers Market every other Saturday and was on the hunt for some pigs heads for cooking up some genuine pozole. Its great to be able to sell parts of the pig that people don't normally eat so we were able to supply him with two heads and a whole bunch of trotters for the feast. I never got to try the pozole but I'm told it was excellent
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Another restaurant that we welcomed to take advantage of our open door policy was The Whitehouse who are opening up a new restaurant soon and wanted true free range on the menu. We had a great tour of the farm and I showed them the whole process so they could get a feel for the lives of the pigs. It was really good to have them here and hopefully one day you will be able to taste some of Woody's meat in one of their restaurants.
THE PRESS
I can't finish this blog without mentioning our latest bit of fame in the Manawatu Farming Lifestyle paper. It came out last month so you have probably missed out on a hard copy but the web version is still available here: http://issuu.com/nsmm/docs/mfl_sep_2014. Not only did we get a double page spread but also the front page, exciting times and much more to come from our marketing department (me).
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Do you like my cover page pose?[/caption]
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